Lucky Dip: A collaboration between Central Saint Martins Graduate Diploma Fashion & MA Fashion
Image
→ MA Fashion Image
Lucky Dip is a liminal space that sets out to explore the dichotomy between the designer and
the image maker reaching a point in which human interaction becomes the focus regardless of
the creative outputs of both parties.
As the world changes, so too does our collaborative practice. The shape of this project in
normal times is brief. Over a week the members of our Fashion Image team would have partnered
with members of the Graduate Diploma group to produce a number of images of their final
pieces. We have worked to use the current limitations in our favour. This extended time has
given us the scope to get to know each other better, produce work tailored to the themes and
interests of the designers and explore virtual methods of image making for the first time.
Creativity can thrive in times of crisis, so roll the dice!
→ Graduate Diploma Fashion
Welcome to Lucky Dip, the website of Central Saint Martins Graduate Diploma Fashion 2020. It
is with pride and excitement that we, this year’s students, present our final collections
digitally to an audience larger than ever before.
As our time at Central Saint Martins is drawing to a close, we find ourselves in a challenging
yet extraordinary position. Undoubtedly, the global COVID-19 crisis has affected us in
unimaginable ways. Nevertheless, as fashion designers it is in our nature to face the unknown
with curiosity and turn obstacles into inspirations.
Lucky Dip is a virtual creative studio birthed in collaboration with MA Fashion Communication.
As international lockdown measures prevented us from coming together in person, we decided to
embrace our limitations and collectively create an interactive experience for the first time
in Graduate Diploma history.
The students of MA Fashion Communication’s Fashion Image paired up with us, delving into our
creative processes to produce imagery emblematic of our individual visions. In true lockdown
style, the garments were shot over Zoom with many of us modelling ourselves while the
imagemakers were in charge of art direction. A few of us had the fortune to meet up with one
London-based photographer to work on-location. The imagery is accompanied by text written by
MA Fashion Communication’s Fashion Journalism pathway students. Scattered all over the globe
and despite time differences, we connected over Zoom and provided them with insights into our
final collections.
As we embark on our future journeys, we fondly look back on our time at Central Saint Martins.
We would like to thank the Fashion Department, especially our course leader David Kappo for
his continuous guidance and support.
The creation of this website enabled us to think outside the box, alter our way of working and
grow as fashion designers. As grim and uncertain these times may be, this digital studio
demonstrates that when you join creative forces, nothing is impossible.